After some exciting and positive changes that happened within Abilities First, they came to us wanting a complete brand refresh. This meant a new logo, typeface, and many other new assets to use across different mediums and platforms. Abilities First wanted to make their website easy to use for everyone, making it essential for this rebrand to meet and exceed accessibility standards. This posed a unique challenge for us, but working alongside Abilities First allowed us to create a fresh brand that aligned with their vision and mission while also meeting important accessibility requirements.

We were first tasked with creating a logo that exemplified Abilities First’s mission while keeping accessibility at the forefront of our design. Abilities First’s logo needed to capture this accessible spirit while highlighting the importance of inclusivity in our community. Using a widely recognized accessible typeface combined with an icon showcasing the importance of equality and inclusivity captured this perfectly. This logo was then easily adaptable when creating supplementary logos for other programs offered by Abilities First.

This logo was designed to work on a variety of places: from t-shirts, to social media posts, to even billboards. We worked hard with Abilities First to strike the perfect balance between adaptability and accessibility, and the end product was nothing short of perfect for their new refreshed brand.

By tailoring our design and rebrand process to the unique needs of Abilities First, we created a brand anyone could easily recognize and understand. At Revel, we know no two businesses are alike – so why would every rebrand follow the same process? If you’re looking for a highly collaborative and custom brand-building experience that makes your business stand out, Revel is right for you.