MISSION RIDGE
Miller Commerce is a real estate development company that specializes in unique housing options for niche markets. In Fall 2023, Miller Commerce introduced Mission Ridge, a senior living community that offers independent retirement living, memory care and assisted living.
WHAT WE DID:
- Brand Strategy
- Traditional Media Planning and Placement
- Marketing Collateral Design
- Video Production
Revel was tasked with developing a comprehensive campaign strategy for Mission Ridge, blending traditional and digital media to complement the efforts of Miller Commerce’s operating company.
Given the client’s vision for a hillside property near a regional veteran’s clinic with an Americana feel, we proposed the name “Mission Ridge.” This branding captured the essence they wanted, creating a strong identity that appealed to both veterans and the wider community.
Revel carried out a photoshoot for the property, coordinated advertising in 417 Magazine, designed billboards, and executed an ongoing OTT campaign. We also partnered with the Springfield Symphony to secure a sponsorship, featuring Mission Ridge advertisements in a concert program, video board display, digital season program reaching over 7,000 patrons and a direct mail calendar.
RESULTS
In one month, the OTT campaign saw the following results:
18,545
households reached
116,728
impressions
216
verified site visits
OTHER WORK
CONTACT
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