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Place Branding Unveiled: 5 Strategies for Success
Branding in economic development serves as a powerful catalyst for growth, attracting businesses, investors, talent, and visitors to regions. While a number of factors are important in bringing new life and attention to a locale, the secret sauce is storytelling. By harnessing the art of storytelling, place branding brings a region to life, weaving narratives...
Opinion: 5 reasons direct mail should be in your marketing mix
By KATIE JONES — In the digital age, where email inboxes are often overloaded and digital ads can be blocked, direct mail has proven to be a powerful component of direct marketing. Direct mail involves sending physical marketing materials, such as postcards, brochures or boxes, directly to the homes or offices of targeted individuals. This...
Opinion: Harnessing video for strategic talent attraction, retention
By CHRIS JARRATT — In today’s competitive landscape, attracting and retaining skilled talent is more critical than ever. This is especially true in the manufacturing industry. Amidst a widening skills gap and an increasingly selective job market, manufacturing companies must adopt innovative strategies to stand out. A study by Cisco estimates that video accounts for...
4 Reasons to Invest in Internal Branding
Last month, I attended the Springfield Area Chamber of Commerce’s annual Manufacturing Outlook. I wasn’t surprised to hear a decent amount of the panel’s time focused on workforce attraction and retention. New equipment, cross-training positions, flexible schedules, higher salaries, better benefits and promoting from within were all discussed. However, little was mentioned about the importance...
Mastering Brand Strategy: Elevating Your Hiring Campaign for Success
Black walnuts. Banks. Hotels. Nonprofits. You name it, we’ve branded it. This year, a new branding case study was added to the Revel Advertising roster: Branding for Employee Recruitment and Retention. (See: Buckhorn case study). You might already be wondering why and how branding can be applied to increase the effectiveness of your recruitment efforts....
Unlocking Revenue: How Cross-Selling Enhances Your Marketing Strategy
BY CHRIS JARATT Cross-selling is an incredibly effective sales and marketing strategy used by businesses to increase customer satisfaction while boosting revenue. But why is it that the financial industry seems to have mastered this tactic? The answer lies in the ability to understand customers – what they want and when they want it –...
Redefining Success: The Role of Brand Strategy in M&A
The merger and acquisition (M&A) market is continuing on an upward trend after hitting a record low in Q2 2020. Has your institution been contemplating an M&A? Or, perhaps you’re going through the process now. M&As offer the potential for expanded reach, more efficient scalability, and combining resources to fill gaps in product or service offerings. The...
Why Digital Banking is Dissatisfying (And How to Fix it)
Have you recently found yourself grappling with thoughts such as… “We’re pouring a lot of spend into expanding our digital capabilities; how can I be certain our strategy will produce ample ROI?” “How can we optimize our acquisition strategy with this budget?” “Is our current marketing strategy aligning with post-pandemic consumer behavior?” If so, good. You’re not...
How to Leverage Video Marketing to Improve ROI
Video marketing is so powerful, that you could achieve results such as: 1,200% more social shares 49% faster revenue growth² 84% of those who are exposed to it proceed to purchase³ 80-86% increase in conversion rates through your landing page⁴ Just stop and think about it: you’ve probably already interacted with video today, and most...
Master Brand Loyalty: How to Command Customers to Stick Around
To create sticky customers loyal to a brand, you need the right glue. If a post-2020 world has you rethinking your customer retention strategy, you’re not alone. A recent Gartner survey found that 79% of CMOs are turning to their existing markets to fuel growth into 2021. In the year of so-called “dying brand loyalty,” however,...
The Pandemic Pivot – 4 Behavioral Shifts Affecting Your Marketing Strategy
COVID-19 has spurred a seismic shift in consumer behavior, and not just in regards to our newfound appreciation for toilet paper. In the blink of an eye, we went from socializing around the water cooler to Zoom happy hours. The idea of a drive-through has expanded from your local fast food joint to grocery shopping,...
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