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Place Branding Unveiled: 5 Strategies for Success
Branding in economic development serves as a powerful catalyst for growth, attracting businesses, investors, talent, and visitors to regions. While a number of factors are important in bringing new life and attention to a locale, the secret sauce is storytelling. By harnessing the art of storytelling, place branding brings a region to life, weaving narratives...
Accessibility in Website Design: Ensuring Inclusivity for All Users
Making your website accessible isn’t just a “bonus” – it’s essential if you want your brand to reach the widest possible audience. By optimizing your site for accessibility, you make sure that people with a wide range of abilities can engage with your content, regardless of their physical, cognitive, or sensory challenges. Plus, it’s not...
The Psychology of Consumer Behavior: Insights for Strategic Consultants
Hedonic Consumption and Sensory Marketing When it comes down to it, consumer behavior is all about emotion. We don’t just buy things because we need them—our decisions are also driven by a desire for pleasure, excitement, and fun, also known as hedonic consumption. Purchases are often more than just functional; they evoke emotions and influence...
Measuring Brand Performance: 10 Key Metrics to Track
Introduction Talking about brand metrics can feel like wading through a sea of acronyms: KPIs. ROIs. CPC. SEO. The list goes on. With all this alphabet soup, it helps to have a guide – that’s why we’ve put together this cheat sheet to help you stay on top of a few key metrics for measuring...
Let’s Talk Brand Experience: How to Brand Beyond the Logo
In today’s crowded marketplace, having a strong brand identity is essential to stand out amidst a sea of competing brands, advertisements, and marketing strategies all vying for consumer attention. But how do you achieve this? It’s a lot of little things put together that influence how people perceive your brand—brand colors, visual design, copy, and...
Are you missing out on these Google Business features?
Why is Google Business Profile important? Google Business Profile (formerly Google My Business) allows small businesses to manage their online presence across Google Search and Maps. This tool enhances visibility by displaying photos, location, services, and products across various Google platforms. A recent update to the platform allows businesses to create and upload various types...
Opinion: 5 reasons direct mail should be in your marketing mix
By KATIE JONES — In the digital age, where email inboxes are often overloaded and digital ads can be blocked, direct mail has proven to be a powerful component of direct marketing. Direct mail involves sending physical marketing materials, such as postcards, brochures or boxes, directly to the homes or offices of targeted individuals. This...
Opinion: Harnessing video for strategic talent attraction, retention
By CHRIS JARRATT — In today’s competitive landscape, attracting and retaining skilled talent is more critical than ever. This is especially true in the manufacturing industry. Amidst a widening skills gap and an increasingly selective job market, manufacturing companies must adopt innovative strategies to stand out. A study by Cisco estimates that video accounts for...
4 Reasons to Invest in Internal Branding
Last month, I attended the Springfield Area Chamber of Commerce’s annual Manufacturing Outlook. I wasn’t surprised to hear a decent amount of the panel’s time focused on workforce attraction and retention. New equipment, cross-training positions, flexible schedules, higher salaries, better benefits and promoting from within were all discussed. However, little was mentioned about the importance...
Mastering Brand Strategy: Elevating Your Hiring Campaign for Success
Black walnuts. Banks. Hotels. Nonprofits. You name it, we’ve branded it. This year, a new branding case study was added to the Revel Advertising roster: Branding for Employee Recruitment and Retention. (See: Buckhorn case study). You might already be wondering why and how branding can be applied to increase the effectiveness of your recruitment efforts....
Unlocking Revenue: How Cross-Selling Enhances Your Marketing Strategy
BY CHRIS JARATT Cross-selling is an incredibly effective sales and marketing strategy used by businesses to increase customer satisfaction while boosting revenue. But why is it that the financial industry seems to have mastered this tactic? The answer lies in the ability to understand customers – what they want and when they want it –...
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