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FEATURED POST
Place Branding Unveiled: 5 Strategies for Success
Branding in economic development serves as a powerful catalyst for growth, attracting businesses, investors, talent, and visitors to regions. While a number of factors are important in bringing new life and attention to a locale, the secret sauce is storytelling. By harnessing the art of storytelling, place branding brings a region to life, weaving narratives...
Breaking the Rules: Bold New Ways to Tell Your Brand Story
If you’re still playing by the traditional branding rulebook, it’s time to flip the script. Today’s audiences expect more than polished taglines and pretty logos. They want connection, authenticity, and experiences that feel personal. Here’s a radical idea: the best way to build your brand is to break the old rules. Here’s how you can...
Why Hire an Advertising Agency?
“What does an agency even do?” It’s a fair question. In a world where DIY marketing tools are abundant and social media makes advertising seem accessible to everyone, it’s easy to wonder if hiring an agency is necessary. But here’s the thing: great marketing isn’t just about making noise. It’s about making an impact. At...
Find Your Audience: Choosing the Right Platforms for Digital Advertising
When it comes to digital advertising, choosing the right platform can have a huge impact on your campaign. Unlike organic social media, where your posts reach followers naturally, digital advertising is about putting money behind your message to reach targeted audiences on platforms like Instagram, YouTube, and Google. This approach allows for hyper-specific targeting, flexible...
The Psychology of Color in Branding: How to Choose the Right Palette
Did you know the colors you choose for your brand can make or break how customers feel about you? It’s not just about looking pretty—color psychology taps into the emotions people associate with certain shades, influencing how they perceive your business. And with some companies even trademarking their colors (hello, Tiffany Blue), it’s clear that...
Accessibility in Website Design: Ensuring Inclusivity for All Users
Making your website accessible isn’t just a “bonus” – it’s essential if you want your brand to reach the widest possible audience. By optimizing your site for accessibility, you make sure that people with a wide range of abilities can engage with your content, regardless of their physical, cognitive, or sensory challenges. Plus, it’s not...
The Psychology of Consumer Behavior: Insights for Strategic Consultants
Hedonic Consumption and Sensory Marketing When it comes down to it, consumer behavior is all about emotion. We don’t just buy things because we need them—our decisions are also driven by a desire for pleasure, excitement, and fun, also known as hedonic consumption. Purchases are often more than just functional; they evoke emotions and influence...
Measuring Brand Performance: 10 Key Metrics to Track
Introduction Talking about brand metrics can feel like wading through a sea of acronyms: KPIs. ROIs. CPC. SEO. The list goes on. With all this alphabet soup, it helps to have a guide – that’s why we’ve put together this cheat sheet to help you stay on top of a few key metrics for measuring...
Let’s Talk Brand Experience: How to Brand Beyond the Logo
In today’s crowded marketplace, having a strong brand identity is essential to stand out amidst a sea of competing brands, advertisements, and marketing strategies all vying for consumer attention. But how do you achieve this? It’s a lot of little things put together that influence how people perceive your brand—brand colors, visual design, copy, and...
Are you missing out on these Google Business features?
Why is Google Business Profile important? Google Business Profile (formerly Google My Business) allows small businesses to manage their online presence across Google Search and Maps. This tool enhances visibility by displaying photos, location, services, and products across various Google platforms. A recent update to the platform allows businesses to create and upload various types...
Opinion: 5 reasons direct mail should be in your marketing mix
By KATIE JONES — In the digital age, where email inboxes are often overloaded and digital ads can be blocked, direct mail has proven to be a powerful component of direct marketing. Direct mail involves sending physical marketing materials, such as postcards, brochures or boxes, directly to the homes or offices of targeted individuals. This...
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