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INSIGHTS & OBSERVATIONS
The Truth is so interesting. Our research-led approach means we dig deep to understand your competition, your category and your customers.
Through extensive primary and secondary research, we uncover truths about your customers, your competition and your category that lead to more engaging campaign ideas. Some of those industry findings are shared here. (And everything else is just for fun!)
FEATURED POST
Brand Loyalty: Why Customers Aren’t Sticking Around
To create sticky customers, you need the right glue. If 2020 has you rethinking your customer retention strategy, you’re not alone. A recent Gartner survey found that 79% of CMOs are turning to their existing markets to fuel growth into 2021. In the year of so-called “dying brand loyalty,” however, converting your current customers into heart-eyed brand...
Beat the Odds for a Successful M&A
The merger and acquisition (M&A) market is continuing on an upward trend after hitting a record low in Q2 2020. Has your institution been contemplating an M&A? Or, perhaps you’re going through the process now. M&As offer the potential for expanded reach, more efficient scalability, and combining resources to fill gaps in product or service offerings. The...
Why Digital Banking is Dissatisfying (And How to Fix it)
Have you recently found yourself grappling with thoughts such as… “We’re pouring a lot of spend into expanding our digital capabilities; how can I be certain our strategy will produce ample ROI?” “How can we optimize our acquisition strategy with this budget?” “Is our current marketing strategy aligning with post-pandemic consumer behavior?” If so, good. You’re not...
The Winner of 2021’s Best Marketing Tool is…
Imagine a form of marketing so powerful, that you could achieve results such as: 1,200% more social shares 49% faster revenue growth² 84% of those who are exposed to it proceed to purchase³ 80-86% increase in conversion rates through your landing page⁴ What type of new, shiny, unicorn technology could this possibly be? You might...
The Pandemic Pivot – 4 Behavioral Shifts Affecting Your Strategy
COVID-19 has spurred a seismic shift in consumer behavior, and not just in regards to our newfound appreciation for toilet paper. In the blink of an eye, we went from socializing around the water cooler to Zoom happy hours. The idea of a drive-through has expanded from your local fast food joint to grocery shopping,...
Banking in Real Life Still Matters
As consumers continue to conduct more and more of their banking online, branches are becoming less important for many to the overall banking experience. But while time spent face-to-face is waning, your physical locations are still communicating your brand and its message to your customers. To remain successful, it’s critical to keep your locations inviting,...
Logo Roundup – Ozark Greenways, Sullivan Bank, Quinn Lofts
Logo design and branding are one of the creative team’s favorite kinds of projects. Trying to find the essence of what a company is in one little mark, but making it strong enough to lead the look and feel of an entire brand is challenging yet exciting. We wanted to share a few of our...
PPP = Potential, Potential, Potential
Turn Potential into Profit The best prospects are the ones you’re already doing business with. Cross selling or upselling product lines is not a new concept, but many banks are still going about it in a very traditional way. If you don’t already have a multi-channel approach to converting loan clients to deposit account clients...
Marketing in a Recession
It’s National Bureau of Economic Research official, we’re in a recession. There’s that word. Yeah, that one. The one we fear, the one we’ve read about, the one we hoped not to repeat this close to 2008. Recession. As of Monday, June 8th we officially entered into that dreaded reality. We’re not experts of economics, or...
How To Build a Strong Online Presence for Your Business
It’s Time Your Website Worked as Hard as You The fact of the matter is that COVID-19 has changed the landscape of well, most things. Another potentially hard truth is that it’s never been more critical for your business to have a fully-realized online presence. No one wants to be the business equivalent of a...
5 Tips For Working From Home
COVID-19 has flipped our world upside down. We’re all making adjustments to make our environments safer. One of those adjustments is working remote. Many of us find ourselves at makeshift offices in our homes: kitchen tables, fold out tables, living room sofas and coffee tables. Revel has been #WFH for two and half weeks and...
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