Why is Google Business Profile important?
Google Business Profile (formerly Google My Business) allows small businesses to manage their online presence across Google Search and Maps. This tool enhances visibility by displaying photos, location, services, and products across various Google platforms.
A recent update to the platform allows businesses to create and upload various types of posts to their profiles with ease. Keeping your profile updated is a simple way to improve your local search ranking and give your business some personality online!
So…did Google Business just go social?
Not exactly. Google Businesses Profile’s newest update introduces social media-like posts to business listings. This feature allows businesses to share updates directly on the search results page.
If you’ve already linked your social media accounts to your Google Business Profile, you might notice posts from those platforms automatically display under the “Social Media Updates” section. However, this feature is currently only available in select regions. If you’d like to add posts manually, the process is easy:
- Log into your Google Business Profile
- New users will need to sign up for an account and verify their business
- Go to “Posts”
- Located on the left sidebar of your dashboard
- Select “Create Post” and add your content:
- Include text, images, videos, and links as needed
- If you’d like, you can add in a call-to-action button
- Options include “Sign Up,” “Learn More,” etc.
- Review and publish your post.
Business owners can also monitor performance of their posts in the “Insights” section.
Other Handy New Features
Easier access to Google Business Profile:
- You can manage your profile by searching your business name (or “my business”) on Google. The dashboard allows you to update your profile, engage with customers, and view metrics.
- You can also manage messages directly on your desktop or mobile device
Labels:
- Businesses in specific industries can use extra labels/features. For example, restaurants can add menus or links to reservation pages.
Reviews:
- Managing customer reviews is now more efficient. Prompt responses to reviews can help improve your business’s reputation and trust online.
Performance tracking:
- Google provides detailed analytics, making it easier to see how customers interact with your profile. With the updated tool, businesses can gather insights on searches, customer actions, and engagement metrics to help refine their online strategies.
Conclusion
Keeping your Google Business Profile updated with the latest features and engaging content is crucial for enhancing your online presence and connecting with your customers. By leveraging these tools, you can boost your visibility, engage directly with your audience, and stand out in local searches.
At Revel, we understand the importance of a strong online presence, especially in our local community. Our team is here to help you navigate the digital marketing landscape and maximize your approach to advertising. Contact us today to learn how we can help your business grow and succeed online!