The Springfield Convention and Visitors Bureau (CVB) is the hub for all things travel and tourism in Springfield, Missouri. They work to make the Springfield community a better place by growing the region’s visitor and hospitality industry.
The Springfield, Missouri Convention & Visitors Bureau tasked us with creating a campaign that stood out in the sea of same but also encouraged visitors to travel to Springfield. This campaign came about during the COVID-19 pandemic, so we not only had to craft a unique and enticing message, but also create a campaign that could adapt to the times. Some versions of this campaign were shot featuring individuals wearing masks to show that Springfield was still a safe place to visit.
So when every day looks the same, budgets are tight, people are uncertain of what the future of travel looks like and supporting local is more important than ever, we aimed to shift consumer mindsets from week-long vacations to a weekend getaway in their own backyard. From there, Give Yourself a Weekend was born. During the campaign run in June through August of that year, Springfield experienced its record highest occupancy in the CVB’s 40+ year history.
“ It was an easy decision to hire Revel to help us create a new campaign for inspiring people to visit the region.They took our vision and developed a campaign theme that really captured the essence of the Springfield area and was true to who we are as a community. It’s a tall order to create a campaign that highlights multiple points of interest while targeting multiple demographics,but they did and they did it very well. On top of their unmatched creativity, the Revel team embodied the word partner and became a true extension of our team. With this campaign as the driving message behind our strategy, Springfield saw record-breaking numbers in occupancy in 2021 and incredible engagement across all digital platforms.I look forward to continuing our partnership and growing this message with future campaigns. ”