GIVE YOURSELF A WEEKEND CAMPAIGN

The Springfield, Missouri Convention & Visitors Bureau tasked us with creating a campaign that stood out in the sea of same but also encouraged visitors to safely travel to Springfield during 2020. When every day looks the same, budgets are tight, and local is more important than ever we aimed to shift consumer mindsets from week-long vacations to a weekend getaway in their own backyard. From there, Give Yourself a Weekend was born. During the campaign run in June through August of that year, Springfield experienced its record highest occupancy in the CVB’s 40+ year history. 

WHAT WE DID:

• Campaign Strategy
• Video Production