Each year Missouri State Athletics asked us to come up with a new design look and feel to be executed across multiple channels for all sports. We started by researching and concepting to establish 2 or 3 design concepts we’d like to present to the client. After a concept was chosen, we’d start executing the design through the first poster of the year, using it as a template for all other sports collateral throughout the year. We scheduled photo shoots throughout the year for each sport, allowing us to plan the exact shots we would need on posters and other collateral. Coming up with a new design concept every year was a fun challenge to allow us to explore one of our favorite local brands for the 10 years we worked with them.