MOONBORN MOVEMENT AND WELLNESS
Moonborn Movement & Wellness is a dance and bodywork studio in Springfield, Missouri, that offers inclusive wellness through movement, bodywork, and creative community in a warm, welcoming, boutique setting.
The name is the English translation of founder Brittney Laleh Banaei’s paternal grandmother’s maiden name, a woman who lived in Iran, traveled widely, and moved through the world with a kind of quiet, unbothered strength Brittney has spent her life trying to honor. The studio is, in her words, a living love note to fierce, unstoppable women—those she’s known, and those who came long before.
Brittney holds an MFA in dance with a secondary emphasis in somatics, is pursuing her PhD in Performance Studies at CU Boulder, and has been a licensed massage therapist since 2012. She is also the first certified Hendrickson Method practitioner in Missouri and a GYROTONIC® instructor. This is important because Moonborn offers all of it under one roof, alongside Middle Eastern dance, adult movement classes, and a growing community built on the radical notion that movement is an inalienable part of human experience. It is not a leotards-only studio. It is not a meditation retreat. It is harder to categorize and more worth experiencing.
WHAT WE DID
- Brand Development
- Brand Guidelines
Brittney arrived with a clear sense of who she was building this for, and a story that didn’t fit neatly into any existing wellness category. Our job was to build a brand identity capable of holding all of it without softening any of it into something safer or more expected.
The visual identity that emerged is free flowing yet stable, with subtle moon cues and an overall composition that reveals strength achieved through fluidity and balance. The tones are rich, grounded, welcoming, and inspired by Persian traditions. Overall, the visual identity carries a deliberate sense of something slightly mysterious, fully at peace, and confident in its femininity.
Results
Moonborn launched with a brand that revels in its uniqueness. The logo does exactly what the best logos do, it finds the people it’s meant for and makes them feel seen before they’ve read a single word. As Brittney said, for the witches, the girls, the gays, and the theys, it’s an immediate, unmistakable success.
