OZARK GREENWAYS

Ozark Greenways is a non-profit dedicated to the growth and upkeep of the trail system through Springfield. When they initially approached us, Ozark Greenways branding communicated conservation and their logo mark was clearly dated. They tasked us with creating a new logo that would communicate their actual mission of growing Ozark trails and the organization’s focus on moving the community forward. The new logo design was driven by Ozark Greenways’ commitment to moving forward, in both the literal and figurative sense. To launch the new logo and brand, we created a video to clearly communicate the commitment and dedication of the brand to enhancing the trail system in Springfield.

WHAT WE DID

Logo
Brand launch video
Collateral
Event logo (Iron Horse)

Ozark Greenways host a few yearly events, one being the Iron Horse Gravel Grind, a gravel bike race on the Frisco Highline Trail, drawing a salty & happy crowd looking to be challenged. The event feels like friends coming together to compete, but also have fun and enjoy the event of it all before and after the race. Aligning this new event branding with the Ozark Greenways brand was important, but they also wanted it to be a strong logo to stand on its own. A race that takes place on the Frisco Highline Trail, we incorporated elements of the railroad’s history throughout the mark. The railroad spike is the trophy race participants receive, so we created additional elements based on the “Earn Your Spike” tagline of the event.

OTHER WORK

HAMMONS BLACK WALNUTS

BEYOND HEALING

CONTACT
US

Location

PHONE

OZARK GREENWAYS

WHAT WE DID

OTHER WORK

HAMMONS BLACK WALNUTS

BEYOND HEALING

READY TO GET STARTED?