Archer-Elgin is well known for their services in their community and the surrounding area, but were looking to expand their reach and ensure their brand was in line with the growth they have experienced since starting in 2011. They initially reached out to Revel in need of a wide variety of advertising and marketing services. We helped them to narrow down their goals and start by lying a solid foundation for their brand.

Our engagement started with brand development, creating a new logo and establishing the messaging and tone for their brand. While the final logo was similar in many ways to the original logo, going through the discovery process of who they are as a brand helped to solidify the aspects they want to continue to honor, and the pieces that are fresh and new. We were also able to take the revised logo and create several new marks to use in a wide variety of executions.