Ozark Greenways host a few yearly events, one being the Iron Horse Gravel Grind, a gravel bike race on the Frisco Highline Trail, drawing a salty & happy crowd looking to be challenged. The event feels like friends coming together to compete, but also have fun and enjoy the event of it all before and after the race. Aligning this new event branding with the Ozark Greenways brand was important, but they also wanted it to be a strong logo to stand on its own. A race that takes place on the Frisco Highline Trail, we incorporated elements of the railroad’s history throughout the mark. The railroad spike is the trophy race participants receive, so we created additional elements based on the “Earn Your Spike” tagline of the event.