The Rush is an outdoor aquatic park located in Republic, Missouri. The City of Republic came to Revel looking for a complete overhaul of their existing logo using their new name, The Rush.
Revel was tasked with creating a modern and family-friendly brand tailored to children of all ages. The main objectives for “The Rush” were to establish a brand that felt fresh, unique, and easily recognizable as a waterpark.
The logo, a focal point of the rebranding effort, successfully integrates movement and splashing water, aligning seamlessly with the name of the waterpark itself. The resultant brand embraces a vibrant and colorful, summery palette, infused with a tropical, resort-style Hawaiian flair that feels hip and youthful and can translate well to merchandise.