After the successful completion of The Rush brand development project, the City of Republic came back to us to help with the branding of another capital improvement project for the city; The Loop at J.R. Martin Park. This project was to reimagine the J.R. Martin Park with a loop trail, community event space, farmers market and more. To match what this new, elevated space would look and feel like, they need a brand to match.

Through our discovery session, we found that they were looking for a brand that felt sleek, industrial and modern.  The brand needed to appeal to a wide variety of audiences as well: young professionals, families, kids, retirees, etc. Lastly, the brand also needed to feel cohesive with the City brand as a whole, plus the recent branding we had completed for The Rush. So we leaned into a mark that was all of those things and more. We also developed a number of secondary marks to be used depending on location/usage, along with a pattern and other supporting iconography. To ensure all members used the brand consistently, we also created brand guidelines following the completion of the logo project.