Visit Springfield Meeting Planner's Guide
Visit Springfield (formerly the Springfield Convention and Visitors Bureau) serves as the destination marketing organization dedicated to showcasing what makes our region unique and promoting Springfield as a premier travel destination. Their efforts highlight the city’s attractions, facilities, and experiences that define the Springfield area.
For years, Visit Springfield has been a trusted resource connecting visitors and locals with the many hidden gems of our community. By driving economic growth through tourism, they foster a sense of pride and excitement for all that Springfield has to offer.
WHAT WE DID:
- Marketing Collateral Design
After the success of two previous campaigns dating back to 2020, Visit Springfield returned to us for a reimagined marketing effort to reflect their new brand identity. The goal was to break the mold of traditional destination marketing with a concept that felt authentic, diverse, and personal.
The Visit Springfield Convention & Sales team also came to Revel to refresh their Meeting Planner’s Guide to better align with the city’s new branding. Our redesign used simplified content and emphasized the visual brand language to create a more cohesive and intuitive piece.
We applied the hidden gem theme from the initial rebrand here, too, by strategically using color palettes and layout styles to delineate categories while making the guide feel more modern and on-brand.
CONTACT
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