The world of social media is a fast-moving and confusing place, making it difficult to create a website that properly integrates social media into its design. When creating a website, it’s important to understand that it should be built to do more than just look good; it should fit into the overarching brand experience. In this article, we’ll break down three key ways social media should be integrated into strategic website design—so your brand presence feels cohesive, connected, and built for action.
Create a Cohesive Brand Experience
A good brand is a lot more than just a logo; it’s a detailed and specific combination of colors, typography, digital assets, and language. Using consistent brand messaging across platforms has been shown to increase revenue earned by 23%. However, after a brand is created, it is only as good as its application. Brand consistency is key to creating a seamless experience for users – an experience that can draw them in and make them want to interact and engage with the content created.
When working with the Iron Grain District in Republic, Missouri, we knew it was extremely important to create a brand that went beyond just a logo. An effective brand is consistent and works on all platforms: from social media, to websites, to billboards, to wayfinding within the development.
Make Strategic Choices on Conversion Touchpoints
A website centered around a brand needs to be more than just good-looking – it needs to be powered by strategic choices that create a seamless experience for users. This experience can be aided by many things, such as clickable icons conveniently located all around the site. Social Proof has also been shown to help online conversion rates, creating even more traffic to websites and social media pages by displaying information like follower numbers, reviews, or comments within the website.
Strategically placed touchpoints, like those used in our website project for Beyond Healing, allow users to quickly find social media content, often leading to more conversions. Create places for users to access your social media through the website, and vice-versa.
Use Your Website to Strengthen Socials (And Vise-Versa)
Social media is an increasingly important part of everyday life, so it’s important to create a website that reflects this. There are many different ways to implement tools that improve interaction between your social media and your website. Here are a few examples:
- Smart Meta Tags – These allow for your website’s pages to have an image, title, and description when shared on social media.
- Built-In Sharing Tools – Add in share buttons to product pages or blog posts to make sharing your website as easy as possible.
- Highlight User-Generated Content (UGC) – Around 60% of consumers believe that user-generated content is the most important method of communicating your brand, so be sure to highlight it on your website using content such as TikToks, Reels, comments, and reviews.
On our Revel Website, we integrated our social media feed directly into one of the web pages, allowing for users to directly engage with content through the website, making it quick and simple to see current updates from our company. Creating these avenues for engagement leads to a more cohesive brand look and feel.
Putting social media in the forefront of your website design is essential to creating an effective brand that resonates with your target audience. Doing this will lead to increased conversions, expanding your brand’s reach to a wider audience than before. It’s more than just making a good-looking website – it’s making a platform that feels seamlessly integrated into your brand experience. Feel like you’re off-balance in your brand cohesion between your website and social media? Come talk to us – we will help you make it happen.