Following the success of the “Give Yourself a Weekend” campaign, the CVB came to us again wanting to highlight the unique experiences that Springfield has to offer. When traveling, the locals are the ones who know the city best and are in the know of all the best restaurants, outdoor activities, shops, and bars in town. In a friendly city like Springfield, Missouri, all you have to do is ask the locals to guide you from place to place. That is how we created the “Ask a Local” campaign with a unique and clever spin on how we told this story.