Following the success of the “Give Yourself a Weekend” campaign, the CVB came to us again wanting to highlight the unique experiences that Springfield has to offer. When traveling, the locals are the ones who know the city best and are in the know of all the best restaurants, outdoor activities, shops, and bars in town. In a friendly city like Springfield, Missouri, all you have to do is ask the locals to guide you from place to place. That is how we created the “Ask a Local” campaign with a unique and clever spin on how we told this story.
“ Revel took our vision and developed a campaign theme that really captured the essence of the Springfield area and was true to who we are as a community. It’s a tall order to create a campaign that highlights multiple points of interest while targeting multiple demographics, but they did and they did it very well. With this campaign as the driving message behind our strategy, Springfield saw record-breaking numbers in occupancy in 2021 and incredible engagement across all digital platforms. On top of their unmatched creativity, the Revel team embodied the word partner and became a true extension of our team. ”