Dynamic Strides Therapy’s previous branding highlighted only one of its many therapies, hippotherapy, through the use of a barn visual. Despite being their flagship offering, DST discovered that the public often lacked awareness of their diverse range of services. Additionally, the existing mark failed to effectively convey DST’s association with the pediatric and healthcare spheres. Keeping this in mind, Revel came up with a symbol that could work two-fold and hold more meaning. The resulting abstract butterfly symbolizes transformation, rebirth, and hope; all things patients of DST are looking to receive.

Using simple geometric shapes within the butterfly brandmark communicates the basic “building blocks” and tools a child will receive in therapy at DST. These basic shapes also offer significant utility when expanded upon in additional brand patterns, with elements swapped out that are unique to each of DST’s services.

Revel also provided video services for Dynamic Strides Therapy’s biggest fundraising event of the year, Harvest Moon. The video showcased a day in the life of one of their longtime patients, Grey, and helped raise over $250,000 in funds.

One of the most impactful changes we brought to Dynamic Strides Therapy was a complete website redesign. The previous site was outdated, difficult to navigate, and lacked essential functionality. We developed a modern, user-friendly platform that strikes the right balance between professionalism and a kid-friendly tone. 

The updated site now showcases DST’s full range of services, helping visitors understand what sets them apart. It also highlights key events and volunteer opportunities, making it easier for participants to find information and get involved.

As Dynamic Strides Therapy’s full-time agency, we manage a variety of ongoing tasks to make sure their brand remains cohesive and impactful. This has included crafting press releases and online content that effectively communicates DST’s mission and engages their community.