After recognizing a need to better align their messaging with their ideal audience, Five Star Houseboat Vacations came to us for help refining their brand and creating fresh content to support their marketing efforts. While they had some existing assets, they wanted to hone in on a more specific target audience demographic.

We began with strategic consulting sessions to help clarify who they were targeting and when. From there, we shifted into campaign development to reshape their story into one that felt warm, adventurous, and family-friendly.

To bring this vision to life, we spent a full day on Table Rock Lake capturing lifestyle photo and video content that reflected the energy, ease, and fun of a houseboat vacation. With a backdrop as stunning as the Ozarks, we were able to create a flexible library of assets that could be used across their digital presence.

We then produced multiple tiers of content for their marketing:

• Three 15-second video ads designed for digital placements
• A website header cut for broader use across platforms
• A full suite of photography used throughout their site, social, and digital ads

The result was a refreshed, strategically aligned campaign that felt true to the brand and true to the kind of getaway they’re known for. Big shoutout to our videographer, Josh Kingham, for helping us capture the magic out on the water.

The new campaign assets delivered great results, with one Instagram reel surpassing 32,000 views and increasing audience interaction.