417 Magazine came to Revel seeking a strategic partner to help roll out their new brand in a fun and engaging way.

As we began developing the brand rollout strategy, it became clear that a compelling brand story was essential. 417 wanted to emphasize their new promise of being “For the Ozarks,” and we helped bring that narrative to life in the campaign. We partnered with the best in the business for this concept – which meant going to local copywriter Sarah Jenkins to craft the story.

To support the launch, we created a short video showcasing the new brand, which 417 shared on their social accounts and website.

While they worked with creative director and magazine designer Carla Frank to redesign their logo and magazine layout, we focused on the strategic aspects of the rollout. Our goal was to determine how to introduce the new brand to the community in unique, impactful ways.

We also assisted in identifying and updating their brand assets, and as our collaboration progressed, it became clear that formal brand guidelines would be beneficial. These guidelines ensured consistency across all platforms.

In addition, we developed secondary brand elements for use in the magazine, on social media, and other platforms.

Our rebrand rollout strategy targeted 417’s separate audiences—subscribers, advertisers, and community members. While some tactics overlapped, each was tailored to these distinct groups. The primary rollout took place on social media and through a series of events in September, giving the community a chance to experience the new brand at various local events throughout the month.

We also provided consultation on the social media strategy, creating content calendars and producing visual content, including reels, to bring the brand to life online.