When the Oasis Hotel and Convention Center exited from the Ramada umbrella of companies, they knew they had an opportunity to embrace the eclectic and vibrant nature that was present in the hotel. We helped the Oasis hotel embrace the equity of their existing brand, but provided brand updates to better reflect The Oasis’s new brand direction. We created a secondary identity that worked across most mediums and married well with the legacy elements of the original brand. The secondary identity allowed us to introduce a new color palette, brand guidelines, and marketing collateral to the Oasis brand. This vibrant new look has now been implemented into numerous ad campaigns and direct marketing efforts.

WHAT WE DID:

• Branding
• Marketing Strategy
• Marketing Collateral
• Video Production