JAMCO PRODUCTS

Product Advertising Campaign

Jamco is a top designer and manufacturer of heavy-duty, steel material handling carts, storage containers, and safety cabinets used across many markets. Jamco tasked Revel with creating a unique advertising campaign to promote their flammable safety cabinets and highlight their top differentiating features to help them stand out amongst their competitors. Combining the use of dynamic graphics, imagery, and videography we also created an informational landing page to inform their consumers and drive traffic directly to their Amazon storefront.

WHAT WE DID

  • Advertising Campaign
  • Digital Strategy
  • Digital Campaign
  • Marketing Collateral
  • Art Direction
  • Video Production
  • Landing Page

The “Safety In Numbers” campaign was conceived to underscore the multitude of advantages that Jamco Products offers in comparison to its competitors. The primary objective of this campaign was to increase traffic to their Amazon storefront, leveraging the platform for expedited order processing and shipping. Employing a combination of dynamic graphics, informative content, imagery, and videography, we successfully launched a digital campaign spanning across Google Search and LinkedIn. These digital advertisements were strategically directed to a dedicated landing page meticulously crafted to educate and inform customers, ultimately redirecting traffic to Jamco’s Amazon storefront.

RESULTS & ACCOLADES

22% conversion rate
OVER 900 users sent to the storefront
OVER 4% click through rate
2023 bronze addy award recipient
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