With  many accomplished school districts in southwest Missouri, Reeds Spring wanted to stand out and ensure people knew about the top of the line education and experience they are providing for their students and community, so they needed a district-wide brand to match that. We started by developing an overall mark that could be used for the district, then developed a brand architecture that could be adapted for the different schools and departments they have. This also led to a refreshed mark and look for their athletics.

After developing the foundational brand elements, we created brand guidelines to ensure anyone using the new brand had a framework for how to use it, along with creating updated branded marketing collateral.

Once the new brand had been public for a few months, Reeds Spring returned to us in need of a sponsorship booklet to help them promote one of their newest buildings, the Table Rock Career Center, that was in the process of being designed and constructed. We took their vision and created a professional and on-brand booklet that they could use not only for potential sponsors, but potential students as well. This process also included a photoshoot to gain assets for the booklet, but also for future marketing executions.