The Rush is an outdoor aquatic park located in Republic, Missouri. The City of Republic came to Revel looking for a complete overhaul of their existing logo using their new name, The Rush.


  • Brand Development

Revel was tasked with creating a modern and family-friendly brand tailored to children of all ages. The main objectives for “The Rush” were to establish a brand that felt fresh, unique, and easily recognizable as a waterpark.

 The logo, a focal point of the rebranding effort, successfully integrates movement and splashing water, aligning seamlessly with the name of the waterpark itself. The resultant brand embraces a vibrant and colorful, summery palette, infused with a tropical, resort-style Hawaiian flair that feels hip and youthful and can translate well to merchandise.


As we began a large capital improvement campaign bringing on three new facilities in a short time frame, we wanted to take our marketing and branding to a new level with a goal of increasing regional draw. Revel genuinely listened to our goals and objectives, asked all the right questions as to what our vision would be for a final product, and then intelligently and creatively assisted us from there every step of the way. We couldn’t be happier with the final product(s) as they match where we want to be as a department and city as a whole – forward thinking and next level.

Jared Keeling

Assistant City Administrator, City of Republic