Spanning 350,000 square feet with over 1.5 miles of trails, Wonders of Wildlife takes you on a journey through immersive habitats that entertain and educate while sharing the story of America’s most significant conservationists throughout history and today. The experience celebrates those who hunt, fish and act as stewards of the land and water. Located next to Bass Pro Shops National Headquarters in Springfield, Missouri, the campus is a centerpiece of America’s Conservation Capital in Missouri’s Ozark Mountains.
Wonders of Wildlife originally came to us looking for an ongoing digital campaign with the objective of brand awareness and increasing ticket sales. After developing the strategy, we worked together to promote specific offers to different audiences. After seeing initial success with the brand awareness campaign, we started to utilize our “creative optimization” approach, which blends our unique creative ability with in-depth data analysis. This approach allows us to test multiple creatives and hooks, then continually iterate, refine, and launch new ads to help increase key performance indicators. This approach took the guesswork out of what would speak best to their audiences. Through these different interactions, we were able to land on a variety of concepts that have reached the goals we set out to accomplish.
Since the beginning of 2023: