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Branding in economic development serves as a powerful catalyst for growth, attracting businesses, investors, talent, and visitors to regions. While a number of factors are important in bringing new life and attention to a locale, the secret sauce is storytelling. By harnessing the art of storytelling, place branding brings a region to life, weaving narratives...
Have you recently found yourself grappling with thoughts such as… “We’re pouring a lot of spend into expanding our digital capabilities; how can I be certain our strategy will produce ample ROI?” “How can we optimize our acquisition strategy with this budget?” “Is our current marketing strategy aligning with post-pandemic consumer behavior?” If so, good. You’re not...
Video marketing is so powerful, that you could achieve results such as: 1,200% more social shares 49% faster revenue growth² 84% of those who are exposed to it proceed to purchase³ 80-86% increase in conversion rates through your landing page⁴ Just stop and think about it: you’ve probably already interacted with video today, and most...
To create sticky customers loyal to a brand, you need the right glue. If a post-2020 world has you rethinking your customer retention strategy, you’re not alone. A recent Gartner survey found that 79% of CMOs are turning to their existing markets to fuel growth into 2021. In the year of so-called “dying brand loyalty,” however,...
COVID-19 has spurred a seismic shift in consumer behavior, and not just in regards to our newfound appreciation for toilet paper. In the blink of an eye, we went from socializing around the water cooler to Zoom happy hours. The idea of a drive-through has expanded from your local fast food joint to grocery shopping,...
As banking consumers continue to conduct more and more of their transactions online, branches are becoming less important for many to the overall banking experience. But while time spent face-to-face is waning, your physical locations are still communicating your brand and its message to your customers. To remain successful, it’s critical to keep your locations...
Branding one of the creative team’s favorite kinds of projects. Trying to find the essence of what a company is in one little mark, but making it strong enough to lead the look and feel of an entire company is challenging yet exciting. We wanted to share a few of our favorite designs from this...
It’s National Bureau of Economic Research official, we’re in a recession. There’s that word. Yeah, that one. The one we fear, the one we’ve read about, the one we hoped not to repeat since 2008. Recession. We’re not experts of economics, or even freakanomics, but we do know a thing or two about marketing and...
It’s Time Your Website Worked as Hard as You The fact of the matter is that COVID-19 has changed the landscape of well, most things. Another potentially hard truth is that it’s never been more critical for your business to have a fully-realized online presence. No one wants to be the business equivalent of a...
COVID-19 has flipped our world upside down. We’re all making adjustments to make our environments safer. One of those adjustments is working remote. Many of us find ourselves at makeshift offices in our homes: kitchen tables, fold out tables, living room sofas and coffee tables. Revel has been #WFH for two and half weeks and...