WONDERS OF WILDLIFE
Wonders of Wildlife is a world-class, 350,000-square-foot wildlife attraction that immerses visitors in over 1.5 miles of trails and dynamic habitats. It brings to life the stories of America’s most influential past and present conservationists while offering an educational yet entertaining experience. The campus celebrates the vital role of hunters, anglers, and environmental stewards in protecting our natural world. Nestled next to Bass Pro Shops National Headquarters in Springfield, Missouri, this expansive campus serves as the heart of America’s Conservation Capital in the picturesque Ozark Mountains.
WHAT WE DID:
- Editorial Design
WOW required a modern template that could effectively communicate with their membership across multiple properties, from wildlife trails to conservation programs. The challenge was twofold: to create a unified design that also allowed for flexibility, and to ensure that the branding for each property felt cohesive without losing its unique identity.
The newsletter includes sections to highlight new animals (and their birthdays!), conservation days, articles, events, and other activity pages. It integrates spaces for testimonials, “I Wonder”s, and photography, all within the flexible template.
Through extensive collaboration with WOW’s team, we gained a deep understanding of each property’s distinct qualities, ensuring they were reflected in the design. By combining consistent color schemes, typography, and imagery, we developed a versatile template that could be easily customized for different campaigns, events, and updates.
OTHER WORK
CONTACT
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