To celebrate the iconic heritage of Route 66, we partnered with Visit Springfield (formerly the Springfield Convention and Visitors Bureau) to capture authentic, vibrant imagery that showcases the spirit and character of this legendary highway. The photoshoot highlighted local landmarks and the unique culture that makes Springfield a must-visit stop along Route 66. These images were created to promote the upcoming Route 66 Centennial Festival, sparking excitement among travelers and positioning Springfield as the ultimate destination to experience the celebration.
In collaboration with photographer and videographer Josh Kingham, our creative direction and production helped elevate Visit Springfield’s visual storytelling ahead of the city’s key role in the 2026 Route 66 Centennial Celebration. Together, we developed a library of compelling, flexible assets designed to support everything from festival promotion to long-term tourism marketing. By blending nostalgic visuals with modern energy, we helped position Springfield as both a historic destination and a vibrant, current-day experience along America’s most iconic road.